Noto Peninsula — Satoyama Satoumi Landscapes and the Craft Culture of Wajima Lacquerware

Cliffs lining the Sea of Japan, rice terraces built as if jutting into the water, and lacquer workshops where traditional skills live on. The Noto Peninsula, projecting boldly from the northern coast of Ishikawa, is a place of deep appeal where majestic nature and craft culture coexist. With its satoyama satoumi landscape certified as a Globally Important Agricultural Heritage System and the long tradition of Wajima lacquerware, a journey into rural Japan and the spirit of craftsmanship awaits.

Highlights

Satoyama Satoumi of the World Agricultural Heritage

Noto Peninsula satoyama and satoumi were certified in 2011 as Japan first Globally Important Agricultural Heritage System (GIAHS), recognized as a cultural landscape uniting rice terraces, hill forests, coastal waters, traditional farming and fishing, and festivals. The sustainable way of life in which people and nature coexist earned worldwide acclaim. Beautiful scenery unique to Noto spreads throughout, above all the Shiroyone Senmaida terraces stepping down toward the sea.

Majestic Coastline Scenery

Noto is prized for its varied coastal scenery: rugged wave-carved cliffs on the outer coast, formations of strangely shaped rocks, and the Chirihama Nagisa Driveway where you can drive along the surf line. Sunsets sinking into the Sea of Japan are especially beautiful, making this an ideal area for driving and cycling.

Craft Culture of Wajima Lacquerware

Noto representative traditional craft is Wajima-nuri, handed down in Wajima City. The technique of building up many layers of lacquer to create durable, beautiful finishes is designated an Important Intangible Cultural Property. Across Noto, traditions rooted in daily life also endure, such as the spirited Kiriko festivals, raised-beach salt making, and a rich fermented-food culture.

Seasonal Enjoyment

Early summer, when the terraces turn green, and autumn, when the rice ripens, are especially beautiful. Winter offers the rough seas of the Sea of Japan along with seasonal seafood such as nodoguro and snow crab. From spring to autumn, the calm inner bay and a climate suited to driving and cycling can be enjoyed. The winter illumination Aze no Kirameki at Shiroyone Senmaida is another seasonal highlight of Noto.

Access and Basic Information

From Kanazawa, driving toward Wajima via the Noto Satoyama Kaido is convenient. Basing yourself at Noto Airport (Noto Satoyama Airport) is another option. Because the highlights are widely scattered, touring by car is recommended. Public transport runs infrequently, so check timetables and service status in advance.

Practical Travel Notes

• The Noto Peninsula was affected over a wide area by the January 2024 Noto Peninsula Earthquake, compounded by later heavy-rain damage. Recovery of roads, lodging, and tourist facilities varies by locality. Before visiting, always confirm the latest recovery and operating status of your destination via official websites or the local tourism association.
• The peninsula is large with long distances, so a rental car is the practical choice. Fuel stations and open restaurants are limited in some areas, so refuel and eat early.
• Basing at a reopened inn such as those at Wakura Onsen and touring the Oku-Noto area on day trips is a viable plan.
• Visiting recovering areas, buying local products, and eating local food all help support Noto.

A Word of Advice

Noto is a place to explore slowly, without rushing. Savor the sea and hill-country scenery, the handwork of artisans, and conversations with local people. Even after the disaster, the appeal of Noto nature and culture endures. Confirm the latest information, then enjoy a journey that walks alongside its recovery.

📚 Sources

This article is based on information published by Ishikawa Prefecture and Noto municipalities such as Wajima, local tourism associations, and the bodies that manage Noto Satoyama Airport and the Noto Satoyama Kaido. Following the 2024 Noto Peninsula earthquake and later heavy rains, the state of road, lodging, and tourist-facility recovery varies greatly by area. Fees, hours, access, and operating status may change, so before setting out, be sure to confirm the latest recovery and operating conditions through the municipality, tourism association, and official sources for your destination.

Visitor Checklist

• Time needed: The peninsula is large with widely scattered sights, so allow one to several days for a touring trip.
• What to bring: Travel distances are long and open gas stations and eateries are limited in some areas. Refuel and eat early, and carry drinks.
• Suggested route: Base yourself at a reopened inn such as one in Wakura Onsen and make day trips to Shiroyone Senmaida, the Chirihama Nagisa Driveway, and toward Wajima.
• Getting around: Public transport runs infrequently, so touring by rental car is convenient. Check operating conditions in advance.

Practical Information for Your Visit

* Because of the Noto Peninsula Earthquake of Reiwa 6 (January 1, 2024) and the Okunoto torrential rains of Reiwa 6 (September 2024), many facilities in northern Noto remain closed and many traffic restrictions are still in place. Always check the latest official announcements when planning a visit.

• Shiroyone Senmaida rice terraces (Wajima City): The terraces can be visited. The winter illumination "Azenokirameki" is not being held in fiscal year Reiwa 7 (2025). The Senmaida Pocket Park roadside station is open only on Fridays, Saturdays, Sundays and public holidays
• Wajima lacquerware: The ground-floor shop at the Wajima Lacquerware Hall (24-55 Kawaimachi, Wajima City) is open 8:30-17:00, year-round. The exhibition room on the second floor cannot be visited. The Ishikawa Wajima Urushi Art Museum reopened on November 22, 2025
• Wajima Kiriko Art Museum: Closed for the time being due to earthquake damage
• Mitsukejima Island (Gunkanjima, Suzu City): About half of the southeastern side collapsed in the earthquake, so the island's former "battleship" appearance has changed greatly
• Cape Rokkosaki (Noroshimachi, Suzu City): The Noroshi roadside station at the start of the climb is open only at weekends, from Friday to Sunday
• Noto Kongo and Ganmon (Shika Town): The Noto Kongo sightseeing boats run 8:00-16:00 and the cruise takes about 20 minutes. Fares are 1,200 yen for adults and 600 yen for children (ages 6-12), with a 10 percent discount for groups of 15 or more. Services are suspended from late November to mid-March
• Chirihama Nagisa Driveway (Hakui City to Hodatsushimizu Town): The road may be closed depending on wave and sand conditions. Check whether it is open before you go
• Wakura Onsen (Nanao City): Many ryokan are closed and are reopening in stages. Check each ryokan's official announcements before booking
• "Lamp no Yado" (Suzu City): There is no prospect yet of the inn reopening (Ishikawa Prefecture official information)
• Roads: Traffic restrictions linked to reconstruction works continue on the Noto Satoyama Kaido and the coastal sections of National Route 249. Check conditions on the day at "Ishikawa Michi Joho Net"
• Rail and air: The Noto Railway Nanao Line (Nanao to Anamizu) is running. Noto Satoyama Airport has flights to and from Haneda

* The reopening date differs from facility to facility. Please check each facility's official information before you set out. (Sources: Wajima City official website; Wajima City Tourism Association official website; Suzu City official website; Shika Town official website; Nanao City official website; Ishikawa Prefecture official tourism website "Hot Ishikawa Tabi-Net"; Wajima Lacquerware Commerce and Industry Cooperative official website; Ishikawa Michi Joho Net)