Awaodori Chicken

This is a leading brand jidori chicken of Tokushima Prefecture. Raised slowly in a relaxed environment, it is known for its pleasant firmness and the deep umami that spreads the more you chew. It boasts high production even among jidori and is loved within and beyond the prefecture.

Highlights

Its moderately firm flesh suits a wide range of cooking, from grilled skewers to fried chicken and hot pot. The fat is not heavy, and the natural flavor of the chicken comes through clearly. Savored simply with salt, the quality of the ingredient is easy to appreciate.

Enjoying the Seasons

It can be savored year round, but in winter enjoying its umami in a warm hot pot is recommended. In summer, grilled skewers cooked fragrant over charcoal and paired with refreshing garnishes are exceptional too.

Access and Basic Information

It can be enjoyed at grilled skewer shops and jidori restaurants in Tokushima City and the Awa area. Served at eateries throughout the prefecture, the meat can also be bought at farm stands to cook at home.

A Quick Tip

Since it is quite firm, the trick is to chew well and savor the umami. First try it salt grilled, then compare it with sauce or in hot pot.