Shinshu Beef

Shinshu beef is a brand raised with care in Naganos clear air, pure water, and rich nature. Fine marbling, a melting mouthfeel, and refined umami define it, and it shines in steak, shabu-shabu, sukiyaki, and more. The high-altitude, cool environment yields excellent meat quality.

Highlights

With a fine balance between the sweetness of fat and the umami of lean, its quality stands out whether grilled or simmered. At specialty restaurants in the prefecture, courses paired with local sake and wine are popular. Combined with vegetables grown in the same Nagano, it becomes a luxurious local-to-local dining experience.

Enjoying the Seasons

In summer, a steak seared on an iron plate is a fine choice, while in winter warm sukiyaki or shabu-shabu is ideal. In the cold season, a hotpot warms the body while you enjoy the meats umami and the sweetness of Shinshu vegetables.

Access and Basic Information

Restaurants serving Shinshu beef are found in sightseeing areas such as Nagano city and Karuizawa. Shops near Nagano Station are convenient to drop into between sightseeing and travel.

A Quick Tip

Quality meat with simple seasoning such as salt or wasabi reveals the ingredients umami best. For special occasions, a reserved course menu is recommended.