Ichiroku Tart

Ichiroku tart is one of the most famous confections of Ehime. Yuzu scented red bean paste is rolled up in a fluffy sponge, forming an endearing spiral pattern. The Western tart is said to have reached Matsuyama and transformed into this distinctive Japanese sweet.

Highlights

Cutting it reveals a beautiful spiral pattern along with the refreshing fragrance of yuzu. The moist sponge and elegantly sweet paste harmonize, pairing well with both tea and coffee.

Enjoying the Seasons

It is a standard confection to enjoy all year, and seasonal limited flavors sometimes appear. It has long been loved as a gift or a homecoming souvenir.

Access and Basic Information

It can be bought at the shop in front of Dogo Onsen Honkan as well as at spots throughout Matsuyama and souvenir shops around the prefecture. It is convenient to drop by while strolling Dogo.

A Quick Tip

Chilling it slightly firms the sponge and brings out the yuzu aroma. Pairing it with green tea is recommended.