Akafuku Mochi in Oharaimachi, Ise City

Akafuku mochi is a signature confection of Ise with a history spanning more than three hundred years. It features soft pounded mochi gently wrapped in smooth strained red bean paste, a simple and beloved taste. The three ridges shaped on the surface of the paste are said to evoke the clear flow of the Isuzu River that runs beside the Inner Shrine of Ise Jingu, while the white mochi beneath represents the pebbles on the riverbed. It is a confection that symbolizes Ise and has long been cherished by shrine pilgrims.

Highlights

At the main shop in Oharaimachi near the Inner Shrine, you can taste freshly made akafuku mochi. A plate enjoyed within the atmospheric shop while gazing at the Isuzu River is something special. The lightly sweet bean paste and soft mochi pair wonderfully with tea. Seasonal offerings include akafuku kori, a cold dessert in summer, and warm akafuku zenzai in winter.

Enjoying the Seasons

Akafuku mochi can be enjoyed year round, but the seasonal limited menus are not to be missed. In the heat of summer, akafuku kori, which combines matcha shaved ice with akafuku mochi, brings a cool refreshment, while in the cold of winter a warm zenzai with grilled mochi heats the body.

Access and Basic Information

The main shop sits on Oharaimachi street in front of the Inner Shrine of Ise Jingu, reached by bus from Iseshi and Ujiyamada stations on the Kintetsu and JR lines. Stopping by alongside worship and a stroll through Okage Yokocho is the classic plan.

A Quick Tip

Boxed akafuku mochi to take home is also sold and is a popular standard Ise souvenir. The just made softness is unique to the main shop, so be sure to enjoy a plate inside.